If you are new to the world of Internet Marketing and are interested in making some extra money online, the easiest path to take is through affiliate marketing, which is simply earning a commission from selling products and services from existing merchants.
There are a variety of affiliate marketing opportunities that are available to new and seasoned marketers, and in order to determine what will work best for you, let’s break down the different options:
Pay Per Click
Pay Per Click (PPC) is one of the most popular methods of affiliate marketing, as it provides affiliates with a way of earning revenue without having to generate a sale. With PPC, you are credited for each click made by a visitor from your website (or advertisement) to the merchants website. In other words, you connect the prospect to the merchant, and receive compensation from the referral, even if that visitor never makes a purchase on the merchants site.
Pay Per Sale
Pay Per Sale (PPS) is the traditional affiliate marketing module, where you are paid for each sale that is derived from your direct referral to the merchants website or processing agent. This means, that you must pre-sell your visitor, and motivate them to purchase a product on the merchants website, otherwise, you will not be compensated for your efforts. While this obviously requires more effort on your part, the payment received for each sale will be greater than that typically offered in a PPC campaign.
Pay Per Lead
Pay Per Lead (PPL) campaigns are set up to provide affiliates with the ability to earn money from all qualified leads that are generated by their promotional efforts. In this case, you would be compensated whenever a visitor you direct to the merchants website completes a specific lead-based action, such as filling out a survey, application or request for information. Typically, Pay Per Lead offers provide compensation on a fixed rate basis.
There are other options available as well, including:
Residual income: The affiliate is paid each month that a referred customer remains a member of the membership or subscription based website. (Popular with web hosting affiliate programs)
Lifetime Commissions: The affiliate is paid a commission for the first sale and for each subsequent purchase by each specific customer.