Affiliate Options

If you are new to the world of Internet Marketing and are interested in making some extra money online, the easiest path to take is through affiliate marketing, which is simply earning a commission from selling products and services from existing merchants.

There are a variety of affiliate marketing opportunities that are available to new and seasoned marketers, and in order to determine what will work best for you, let’s break down the different options:

Pay Per Click
Pay Per Click (PPC) is one of the most popular methods of affiliate marketing, as it provides affiliates with a way of earning revenue without having to generate a sale. With PPC, you are credited for each click made by a visitor from your website (or advertisement) to the merchants website. In other words, you connect the prospect to the merchant, and receive compensation from the referral, even if that visitor never makes a purchase on the merchants site.

Pay Per Sale
Pay Per Sale (PPS) is the traditional affiliate marketing module, where you are paid for each sale that is derived from your direct referral to the merchants website or processing agent. This means, that you must pre-sell your visitor, and motivate them to purchase a product on the merchants website, otherwise, you will not be compensated for your efforts. While this obviously requires more effort on your part, the payment received for each sale will be greater than that typically offered in a PPC campaign.

Pay Per Lead
Pay Per Lead (PPL) campaigns are set up to provide affiliates with the ability to earn money from all qualified leads that are generated by their promotional efforts. In this case, you would be compensated whenever a visitor you direct to the merchants website completes a specific lead-based action, such as filling out a survey, application or request for information. Typically, Pay Per Lead offers provide compensation on a fixed rate basis.

There are other options available as well, including:

Residual income: The affiliate is paid each month that a referred customer remains a member of the membership or subscription based website. (Popular with web hosting affiliate programs)

Lifetime Commissions: The affiliate is paid a commission for the first sale and for each subsequent purchase by each specific customer.



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Affiliate Marketing 101

Affiliate marketing is a great way to make money online, especially if you are unable (or uninterested) in creating your own product. With affiliate marketing, you are able to generate revenue via commissions that take place from all of your promotional efforts that result in sales, or in the case of CPA (cost per action), you would be given credit for leads or specific actions carried out my prospects that you have directly recruited.

In order to begin your journey into affiliate marketing however, you need a clear cut plan of action. The first step is to locate your niche market, which is the target audience you will be focusing on. While it’s easy to simply go with the larger, more popular markets, with those come heavy competition making it difficult to get your foot in the door unless you are a seasoned marketer with the ability to dig into the markets core. Otherwise, if you are a new marketer, it’s suggested that you chisel down your niche so that you are focused on smaller, yet still highly profitable markets.

I also recommend that you try your best to choose a market that you are personally interested in, as it will help you create content, get through the learning curve and stay motivated during sluggish times (and there will be some). To begin your ‘niche research’, simply take out a sheet of paper and jot down categories or ideas of topics that you would be interested in evaluating. It’s wise to focus on products or services that you, yourself, would be interested in purchasing as it’s likely an existing market.

Once you have a decent size list of potential markets, load up the ClickBank marketplace, at www.ClickBank.com and browse through the available products to determine what is currently available to promote. You will want to refine your niche once you have chiseled it down a bit, so that you are focusing on profitable markets with minimal competition.

It will get a bit tricky as most of the broader, common markets such as weight loss, dating, poker, travel, online business and Internet Marketing are very competitive markets, but also bring with it, high profit margins, so try to find something in between to cut your teeth on, when just starting out.



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