One of the most important aspects of starting out as an Internet Marketer is developing a targeted list of subscribers. Those who have neglected this have regretted it years later when they finally realized just how profitable having an established list of eager buyers.
In fact, if you can manage to grow a list of active subscribers, your marketing efforts can be cut in half, literally. You can generate an ongoing profit just from the campaigns you mail to your list, as long as you work hard to offer value on a consistent basis.
This means that your advertising expenses can be eliminated completely, since if you take care of your list, they will, in turn, tell other people about you who will, in turn, subscribe to your list as well.
It’s a win-win situation if you play your cards right and you learn, early on, that list building should always be the center point to your business, regardless of what market you are in.
So, since list building plays such an integral part of successful online marketing, how do you go about doing it?
An Offer They Can’t Refuse
Offer something free in exchange for their subscription. Be careful to focus on offering something relevant to the niche that you are focused on, instead of just giving any old thing away.
For example, if you are in the wedding planning niche, you could offer a short report on “Ten Ways To Plan The Ultimate Wedding on A Shoestring Budget”, and provide a mini-report showcasing tips on saving money. Of course, you will follow this up with paid-to-use products or services focused on the wedding planning niche.
Another important thing to remember is that not all niche markets are wide-scope, meaning that you should never assume that just because someone is interested in one specific thing (wedding planning), that they will want to receive promotions on everything to do with weddings (designer gowns, etc).
Try to focus your promotions so they are laser-targeted to what your audience is looking for information on without throwing everything at them assuming something will stick.
You could offer promotional coupons to those who subscribe to your mailing list. Then, set your autoresponder to shoot them out an email containing the discount code.
It’s a great way to entice your visitors to join your list and at the same time, you are growing an active list of potential buyers, rather than just freebie seekers.
Auto Responder Courses
If you are in a niche where offering training or ‘how to’ guides would be effective, you can encourage sign ups to your autoresponder by featuring an email-based training module, with sequences going out once a day (or once a week) that include instructions on how to accomplish a specific task.
There are sites available online that will help you grow a list via co-registration. With co-registration you are able to receive confirmed subscribers that are ready to be imported into your autoresponder service. These opt-in’s include all information such as first and last name, IP address and even a date stamp.
If you have a lot of information to offer, or you just enjoy writing, you could offer a newsletter that goes out on specific dates or times (weekly, monthly, bi-monthly, etc). If people like your writing style, and you are working hard to offer high quality information, you should find it easy to gather up a good size list in no time at all. Depending on your niche market, you should be able to come up with a unique and profitable idea to focus a newsletter on.